The 20 Most Scenic Driving Routes in the UK According to Instagram


From coastal roads to historic ruins and beautiful natural landscapes, the UK is home to some of the world’s most stunning scenery, and there’s no better way to enjoy it than on a relaxing drive. At Collect Service Go, we wanted to know which of the UK’s drives are the most beautiful according to social media. To find this out, we analysed Instagram hashtags to find which scenic routes are the most shared on the social media platform. 

Whether you’re travelling across the UK this summer and want to take the scenic route or are looking for a way to fill an empty weekend, these drives are guaranteed to blow you away. Travel the country’s best coastal roads, country lanes and mountain passes from the comfort of your car. Discover which 20 epic UK driving routes are the most Instagrammed below!




The Top 5 Most Instagrammed Driving Routes in the UK

1. North Coast 500 (NC500) in Scotland – #northcoast500 (113,747 posts)



The North Coast 500 is a circular, 516-mile scenic drive around the north coast of Scotland. It is a stunning drive where you will be treated to incredible views of the Highland wilderness year-round. On the drive, you will pass beautiful beaches, gorgeous mountainous regions, castle ruins, and quaint towns. Starting and ending at Inverness Castle, you can travel the route clockwise or anti-clockwise. The North Coast 500 is not a route to be taken quickly, however! It’s advised that you take between 5 and 7 days to drive the full route, which should give you enough time to take in the beautiful scenery and make some necessary stops for taking photos!



2. “The Coast Road” (A149) in Norfolk, England – #norfolkcoast (103,652 posts)



Norfolk’s coastline is a gorgeous driving route popular for its varied scenery and landscape. The Coast Road runs along the North Norfolk coast from King’s Lynn to Cromer, it then leaves the coastline and reaches the Norfolk Broads. On this drive, you will pass through small coastal villages and see long stretches of golden beach, mud flats, and salt marsh with great views of the dunes and cliffsides. There are stretches of beach with very low tide which makes them great for collecting sea shells – perfect if your kids are on the trip with you!



3. Northumberland Coastal Route in Northumberland, England – #northumberlandcoast (75,026 posts)



The Northumberland Coastal road is a stretch of 64 miles where you will be treated to exceptional coastline views, picturesque villages, spectacular views and some of the very best food in the North East. This drive is best done on a sunny day when the skies are clear to see everything the route has to offer. With beautiful towns and villages, lovely beaches, castles and Roman ruins, there’s plenty to do and see along your journey!



4. Cheddar Gorge (B3135) in Somerset, England – #cheddargorge (72,199 posts)


Cheddar Gorge is a limestone gorge in the Mendip Hills near Somerset and was named the second greatest natural wonder in Britain. This winding road is 14 miles long and includes 22 bends, with magnificent limestone cliff faces rising either side of the road. These limestone cliffs are England’s deepest natural canyon and rise to 138m above the road. The landscape was carved out during the Ice Age by glacial melt-water and attracts many visitors every year.



5. Alnmouth to Lindisfarne Holy Island in Northumberland, England – #holyisland (64,890 posts)



If you’re not up for travelling the entire Northumberland coastal route, this drive of just over 30 miles will treat you to stunning rugged coastline and picturesque villages. Travel winding, rural lanes, gorgeous coastside, and stretching sand dunes. At Holy Island, you can visit Lindisfarne Castle, go seal spotting and soak up the atmospheric scenery. This is one of the most beautiful drives in the north east of England and definitely not one to miss.



To find which driving routes in the UK are the most shared on Instagram we collated a list of the 50 most popular driving routes and scraped Instagram for the number of images that have been posted on the app alongside the hashtags most closely associated with each drive. We used this number to rank each of the drives from most to least Instagrammed.

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